Unbiased integrated-marketing partners with audience expertise.
Unbiased integrated-marketing partners with audience expertise.
Two people (Kat Chertkow, and Jim Elms) who have solved some of the biggest, messiest brand issues in our industry who feel they can have even more impact as independent partners.
After working on both sides of the line between agency and brand, we’ve uniquely experienced where breakdowns occur in execution and activation. As independents, we see opportunity in bureaucracy, so we decided to deliver a business partnership without bias and with a lot of empathy - for the people we work with and the audiences we serve.
Between us we have decades of experience in agencies and brands, ranging from holding companies, independents, and global conglomerates. Having worked across industries of all kinds, and with leaders of all levels, we've truly seen it all. We uniquely deliver insight that navigates your brand to new heights.
Every flight starts with the right insight: understanding the landscape, sharpening your focus, and homing in on your audience. We help discover the unseen truths that take you to new heights.
Industry Insights
Competitive Audits
Brand Audits
Audience Archetypes
Customer Segmentation
Customer Personas
We elevate existing strategies and craft new deliveries of brand, experience, channel, and content. Creating the source of truth for all players to activate form.
Brand Strategy Sheets
Customer Journeys
Experience Mapping
Touchpoint Prioritization
Channel Strategy
Content Strategy
Getting everyone on the same flight path. We don't leave you with a deliverable; we support the activation of strategies through media partnerships and driving internal action.
Marketing Mix Planning
KPI Workshopping
Vendor Evaluation
Process Mapping
Stakeholder Activation
Summary Sheet (case study)
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